What is Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs). This can be achieved by improving the website’s on-page elements such as title tags, metatags, and anchor text, as well as through off-page techniques such as link building. SEO can result in increased traffic and leads for your business.If you need more information about Search Engine Optimisation you may navigate to https://www.digitalz.com.au/  

Here are some reasons why SEO is important for small businesses: 

-Increased Traffic: According to a study by Webtrends, 76% of all online traffic comes from search engines. Therefore, if your business isn’t performing well in search engine results pages (SERPs), it’s likely that you won’t be getting much traffic from online sources.

Image Source: Google 

-More Leads: SEO can help your business attract more web visitors who are potential customers. In addition to driving more traffic to your site, this type of marketing can help you identify leads and convert them into customers.

-Improved Brand Awareness: When your business is ranked higher in search engine results pages (SERPs), it will show up first when people do a Google search for related keywords. This will help you get better brand awareness and increase your search engine ranking.

-More Natural Quality-Based Traffic: SEO is not only good for your website traffic, but it can also improve the quality of this traffic. For instance, you may have a lot of online inquiries from outside the U.S., Canada or U.K., but that doesn’t mean that you should let them go unanswered.

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