Google is constantly changing the way they rank. They make hundreds of changes to their algorithm every year, taking into account new factors such as social tags metrics about website usage, business feedback, and more.
Despite all these changes, quality content and quality links are still the focus of search engine optimization and will be coming for a long time. You can also book your free consultation to know top MSP SEO strategies for 2020.
Not all links are useful. The difference between good and bad links is not black and white, but let's keep it as simple as possible for now: good links come from relevant websites; Bad links come from inappropriate sites.
For example, suppose you have a pet shop and a dog food blog on your website. These are very relevant links that will be useful for your website. For example, suppose you buy a link from spammylinkfarm.com for $ 15 a month. This is an inappropriate link and although you may see initial benefit it can hurt your website in the long run.
Now for the good stuff! Let's talk about how to build high-quality, relevant links to your website:
Submit your business to your local Chamber of Commerce – Most websites of the chamber of commerce contain a directory of all companies in the region with links to those companies' websites.
Become a Better Member of the Business Bureau – Like the Chamber of Commerce, the BBB maintains a directory of all members with links to their websites.
Include in partner directory – When you run the service, you need to ensure that you are located in all partner directories such as Microsoft, Cisco, HP, VMware and Symantec. If you are not an SME, look for your suppliers and partners. Many of them have a subscriber list on their website.