Content marketing is about creating engaging, useful, and value-adding content to the readers, often forming the foundation for a strong digital marketing project.
Content is increasingly important as Google and other search engines are placing heavy greater emphasis on value-adding their users, as well as on-site user experience. These are easily traceable and measurable from Google's range of software, from Google Analytics to Google webmaster tool.
We have talked about how having a good Search Engine Optimisation (SEO) can help you in your digital marketing campaign, as well as go through the step-by-step process on how to improve SEO. We have also talked about local SEO, where a new local website can have an advantage over matured sites with thousands of ad dollars to rank well on Google.
How does Content Marketing fit in Digital Marketing?
Content marketing is used to sustain the readers' attention in many different ways.
One easy use could be to improve the number of page views per visitor in Google. Another could be to increase the average time your visitors stay on site. Another one could be to decrease the bounce rates.
Content marketing is not only done on your website – it could be used with email marketing, social media marketing, advertising, press releases, and many more other channels.
Content marketing Agencies are the future foundation of all of your online marketing strategies.
What do you need to create good content?
Through many projects and experimentations, we found that good content should aim to achieve the following pointers:
- The content needs to be engaging
- The article has to be credible
- The content should be authoritative
- The content should be educational and teaches something to the readers